Cooper Murphy Webb employ experienced article writers capable of ghost writing across a wide spectrum of industry specific topics. Article writing has become a service that attracts more than just PPC distributors and publishers looking for a direct ROI. With the emergence of article directories and article marketing, businesses are now realising the benefits of article writing services in terms of link building and SEO.
With the opportunity to gain quality and relevant content-based links companies are consistently finding an article writer, can provide 100s of inbound links through the writing and distribution of a single article.
From an SEO perspective the limiting factor in any article marketing project is resonant in the duplicate content technology, prevalent across all major, primary and secondary search engines.
To provide a resolution to this issue whilst maximizing ROI, Cooper Murphy developed the revolutionary Article Marketing Model. In servicing certain clients and in particular SEM agencies Cooper Murphy initially have a copywriter develop an article, before having the article re-written to accommodate duplicate content penalties.
Through re-writing the article, efficiency and cost-effectiveness can be achieved, through increasing the quality of the in-bound links that remain within content, and on-topic. Cooper Murphy also understands the importance of efficiency in the distribution of articles. A client’s account manager will submit to article directories in an “order of importance”, ensuring that a PR 7 and relevant website does not have a duplicate content ban, in place of a general PR 1 website.
